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概况

一所与世界最近的国际设计学院

Gengdan Academy of Design closest to the world

学院位于北京市中部-顺义区，邻近首都国际机场。北面是中影集团中国（怀柔）影视基地、北京电影学院新校区，南面是北京国际展览中心、雅昌文化集团、中央美术学院、北京798文化创意基地。依托于这些优质的教育资源设立了视觉传达设计、环境设计、产品设计、数字媒体艺术共四个艺术类本科专业。在校生1100余人。

学院践行“开放式、国际化、应用型”办学理念，尊重学生个性化发展，极力推进因材施教。致力于培养以国际视野为先导、以人文精神为基础、以创造性思维与应用能力为核心，能够自主正确选择学习、选择未来发展、不断超越自我并形成差异化能力，具有健康完善人格、适应时代发展的复合型、应用型艺术类高级专门人才。

Gengdan Academy of Design (GAD) is located in central Beijing, Shunyi District, near to the Capital International Airport. To the north is the China Film Group (Huairou) Film and Television Base and the Beijing Film Academy (New Campus). To the south is the Beijing International Exhibition Center, the Artron (Yachang) Art Group operation base, the Central Academy of Fine Arts, and the Beijing 798 Cultural and Creative artistic community. With these high-quality educational resources, GAD has established four undergraduate programmes, including Visual Communication Design, Environmental Design, Product Design, and Digital Media Art. There are currently more than 1,100 undergraduate students enrolled onto these courses.

GAD practices the philosophy of "open, international and practical", respects the individual development of students, and endeavors to promote the teaching of students according to their aptitude. It is committed to cultivating experienced professionals in the field of applied arts with international vision, humanistic spirit, creative thinking, a practical skillset, who have a healthy well-rounded personality, the adaptability with the development of the times, and the ability to make autonomous and correct choices about learning, future development, continuous self-improvement and differentiation.

一种能够给学生提供更多选择和差异化优势发展的教育模式

An Education model which empowers students with more choices to get competitive differentiation and advantages

注重学生个性化发展，给学生充分的选择和选择的规范；帮助学生发现自己，按照适合自己发展的路径自主规划、学习、发展。学生入校后可以选择中文授课班或英文授课班；自主选择专业、选择应用实践课程、选择毕业设计与就业实习及创新创业课程。全过程培养学生独立思考和持续发展的素质能力。

￭大一学年专业群基础课程模块教学，不分专业，学生入校后需要选择中文授课班（简称中文班）或英文授课班（简称国际班）；通过大一学年专业群的认知与实践学习，在学生具备了基本的设计认知和思维判断能力的基础上，大一学年末学生选择专业；

￭大二学年至大三学年第一学期专业核心课程模块教学；

￭大三学年第二学期专业应用实践课程模块教学，学生可以跨专业选择工作室项目实践课、出国交换生课程；

￭大四学年学生自主选择毕业设计、就业实习实践、出国交换生课程；

中文班与企业深度合作，以国内高质量就业为目标；国际班采用雅思英语教学、中外教联合授课、国内外交换学习等方式，以留学深造、全球高质量就业为目标。目前，中英文班课程内容全部打通，国际班教学成果和办学资源持续向中文班推广，学习过程中学生可以按规范要求选择学习。

GAD focuses on students' personalized development and gives students full autonomy and choice to discover themselves, plan, learn and develop independently according to their own career paths and aspirations. Students can choose classes taught in Chinese or classes taught in English. They can also choose programmes, applied practical courses, graduate projects, and employment internships, as well as innovation and entrepreneurship courses. The whole process aims to cultivate students' ability to think independently and sustain continuous development.

￭ In the first academic year: professional foundation course modules. Students, not divided into programmes, choose classes taught in Chinese or classes taught in English (international classes) after entering the university; Through the cognitive and practical learning of the professional foundation course modules of the first year, on the basis of the students' basic design cognition and thinking and judgement ability, the students choose their programmes at the end of the first year;

￭ In the second academic year and the first semester of the third academic year: professional core course modules;

￭ In the second semester of the third academic year: professional applied practical course modules (students can choose studios, projects practice classes and exchange student programmes across programmes);

￭ In the fourth year: graduation project, employment internship practical courses and exchange student programmes (students can choose independently); Classes taught in Chinese cooperates deeply with enterprises, aiming at high-quality domestic employment; classes taught in English (international classes) adopts IELTS English teaching, joint teaching by Chinese and foreign teachers, and domestic and foreign exchange learning, aiming at further study abroad and high-quality global employment. At present, with the teaching achievements and school-running resources of international classes continuously promoted to the classes taught in Chinese and fully open and comprehensive curriculum for both classes, students can choose to enter or leave either class according to the specification requirements during the learning process.

一个汇聚全球优质教育资源践行社会化和在地国际化办学的教育生态

An education system featuring local internationalization, integrating global education resources and social resources

学院注重教育教学生态建设和资源引入方法创新。主要采取联校、联企、联外，整合了国内外艺术类院校教授、企业一线专家、学院专职教师等三支力量，已经形成了百余人的国内外教师团队。其中90%以上具有硕士以上学位， 70%以上具有企业背景， 80%以上具有海外留学经历。当下在中文班、英文班组织模式下，校企合作实践项目工作室、学期出国交换生项目、国际工作坊、企业工作坊、国际游学、国内外专家讲座等多种教育教学方式成为教学常态，在地国际化办学已经形成较完整的体系和运行规范。

GAD focuses on the ecological construction of education and teaching and innovation in the method of introducing resources. GAD has formed a team of more than 100 teachers from home and abroad, mainly through integrating professors from Art colleges and universities at home and overseas, front-line experts from enterprises and full-time teachers. Over 90% of teachers have master's degrees or above; over 70% have a business background, and over 80% have overseas study experience. At present, under the organizational modes of classes taught in Chinese and English, multiple educational strategies such as school-enterprise cooperation practice project workshops, exchange student programmes, international workshops, enterprise workshops, international study tours, and lectures by experts at home and abroad have become the norm of teaching and learning. A more complete system and operational norms have been formed for internationalized schooling in GAD.

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○校企合作 University-Industry Cooperation

学校极力推进与行业深度合作实践教学。采取了联手企业院所，并以工作室的方式聘请行业一线专家和专职教师一道以项目及问题为导向组织教学；已经与广东顺德创新设计研究院及工业设计城、雅昌、思特科技、中国天眼、央视、达索等近百家国内外企业建立合作关系，并建立较系统的实践教学计划。设置了大一学年暑假社会认知调研实践课程。大二学年末行业调研实践课程（期末1个月），让学生了解企业运行规律和行业资源，认知本专业在企业中的核心价值，定位自己未来发展方向。大三学年将企业成功案例或开发性项目引入校内实践课程或工作室教学，并聘请业界专家和专职教师一道组织教学和研发，强化学生将知识、技能结合到实际项目中进行转化应用和探索创新。大四学年结合毕业设计实践组织学生进入企业实习实践3-5个月，让学生深度体验真实项目调研、策划、设计以及市场推广与运营等系统性能力需求和综合应用方式；为高质量就业做准备。过程中学生大量的设计方案被企业采用，大大提升了学生的积极性，激发了学生的创造力。校内联合工、商、文其它学科专业，探索跨专业工作室课题实践教学；系统地创新实践教学，为高质量就业和出国深造提供了保障。

GAD strongly promotes in-depth co-operation with the industry for practical teaching. It has adopted the approach of joining hands with enterprises and institutes and employing front-line industry experts and full-time teachers in the form of workshops to organize teaching in a project & problem-oriented manner; It has already established cooperative relationships with nearly 100 domestic and international enterprises such as Guangdong Shunde Innovative Design Institute and Industrial Design City, Artron, China's Eye in the Sky, CCTV, Dassault, and so on, and set up a more systematic practical teaching programme. A social cognitive research practice course has also been set up in the summer vacation of the freshman year. The industry research practice course at the end of the sophomore school year (one month at the end of the term) allows students to understand the operating rules of enterprises and industry resources, to recognize the core competitiveness within enterprises, and to position themselves for future development. In the junior school year, case studies of successful development projects are introduced into the school courses and teaching, and industry experts and full-time teachers are invited to organize teaching, research, and development, in order to strengthen students' knowledge and develop their skillset in regard to practical projects, application, exploration and innovation. In the fourth academic year, students are required to intern in enterprises for 3-5 months, so as to experience graduation design practice and experience the requirements and methods of real project research, planning, design, marketing and operations, which will prepare them for high-quality employment in the future. During the process, a large number of students' design solutions are adopted by enterprises, which greatly enhances students' motivation and stimulates their creativity. GAD unites with other disciplines of engineering, business and arts, and explores the systematic and innovative practical teaching of inter-disciplinary studio, providing students with a guarantee of high-quality employment and further study abroad.

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○工作室特色 Features

现有工作室11个，工作室教学是高质量就业的有效措施。采取聘请企业院所一线专家，和专职教师一道以项目及问题为导向组织实践教学，工作室与企业紧密相连。工作室设置如下：

￭中国文化艺术主题工作室

￭颜究设计工作室

￭博文中心工作室

￭首饰与文创产品工作室

￭家居产品工作室

￭数字影像应用工作室

￭数字交互应用工作室

￭人居环境设计工作室

￭九维景建工作室

￭景观与公共艺术工作室

￭文化映像工作室

There are currently 11 studios. Studio teaching, closely connected with enterprises, is an effective approach for high-quality employment. University professors, front-line experts from enterprises, colleges and universities, and full-time teachers are employed to organize practical teaching based on project assignments and problem-solving tasks.

Studios:

￭ Chinese Culture and Art Theme Studio

￭ Attractiveness Design Studio

￭ Bowen Centre Studio

￭ Jewelry and Products Studio

￭ Home Products Design Studio

￭ Digital Image Application Studio

￭ Digital Interaction Application Studio

￭ Habitat Design Studio

￭ Nine-dimensional Landscape Architecture Studio

￭ Landscape and Public Art Studio

￭ Cultural Imaging Studio

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○国际合作 International Cooperation

2017年加入联合国唯一认证的国际艺术设计院校联盟（Cumulus），现与国外47所大学建立合作关系，2016年启动视觉传达英文班教学，2018年启动环境设计英文班教学，计划2024年启动数字媒体艺术、产品设计专业英文班教学。

1.英文授课班项目特点

￭采用国际课程计划，为学生未来留学提供课程对接保障。

￭聘请外教参与专业核心课程教学。

￭英语教学，采用专门的雅思英语教学计划，外教和中教联合授课。

￭本科双学位获取，修完计划内课程、并在国外学习一年以上，达到国外院校学位学分要求，将同时获取外国院校学士学位。根据学生英语水平提升情况，采用“1+3”“2+2”“3+1”分批出国学习。

￭ 2016级英文班学生专业课 100% 通过欧盟外考官审核，100% 学生参加国内外赛事并获奖，大三学年学生英语通过雅思 5.5 达到 87%，学生去往欧洲 9 所国际高校攻读双学位，双学位率达90%，硕士录取率达57%。历年来英文班学生出国考研深造录取率达50% 以上，主要考取英国皇家艺术学院、伦敦艺术大学、都柏林理工大学、英国南安普顿大学、悉尼大学、美国萨凡纳艺术学院、芝加哥艺术学院等数十所名校。

2. 伊拉斯谟（Erasmus Programme+）免学费交换生欧盟项目：时长为一个学期。

3. 国际工作坊游学项目：时长为 10-15 天，联合国际艺术类高校在世界各地举办主题工作坊教学。

GAD joined the only UN-accredited International Consortium of Art and Design Schools (Cumulus) in 2017 and has now formally established cooperation with 47 foreign universities. It started classes taught in English for the Visual Communication Design in 2016 and the Environmental Design in 2018. It is planned to start classes taught in English in Digital Media Arts and Product Design in 2024.

1. Features of the programme taught in English

￭ Adopt an internationally accredited curriculum, providing students with the foundation for future study abroad.

￭ Employ foreign teachers to participate in the teaching of the professional core courses.

￭ Teach jointly in English by foreign teachers and Chinese teachers with special IELTS English teaching plans.

￭ Obtain undergraduate double degree upon completing the programme and studying abroad for more than one year. Students who meet the degree credit requirements of foreign institutions will simultaneously obtain the bachelor's degree of the foreign institutions. According to the improvement of students' English level, "1+3", "2+2" and "3+1" will be adopted to study abroad in batches.

￭ 100% of the students from the 2016 Visual Communication International class passed the EU External Examiner's examination, 100% participated in domestic and international competitions and won awards, and 87% passed IELTS 5.5 in their third year. Students have gone to 9 international universities in Europe to pursue double degrees, with a double degree rate of 90% and a master's degree acceptance rate of 57%. Over the years, the acceptance rate of students in classes taught in English who have gone abroad for graduate studies has reached more than 50%, who were mainly admitted to dozens of famous schools such as Royal College of Art, University of the Arts London, Dublin Institute of Technology, University of Southampton, University of Sydney, Savannah College of the Arts, School of the Art Institute of Chicago and so on.

2. Erasmus Programme+: a one-term tuition-free exchange student programme of the European Union.

3. International Workshops: 10-15 thematic workshops with international art universities worldwide.

教学活动缩影

一种开启创造力的体验式开放性教育教学空间

Open and experiential teaching spaces to spark creativity

国际设计学院拥有独立的艺术楼教学区，实验室、工作室，总面积19000m2 ，有共享的图书馆、综合基础教学区、跨专业创新创业实践中心、体育馆及体能拓展训练中心。教学场、工作场、展示场、交流场、运动健身场等情景体验教学空间及功能设施齐备，为学生专业学习和全面发展提供了保障。

GAD has an independent teaching area in the Art Building, laboratories and studios with a total area of 19,000 square meters, a shared library, a comprehensive basic teaching area, an inter-disciplinary innovation and entrepreneurship practice center, a gymnasium and a physical fitness training center. The teaching field, working field, exhibition field, communication field, sports and fitness field and other scenario-based experiential teaching space and functional facilities are well equipped for students' professional learning and comprehensive development.

一种不断推出高质量就业及创新创业成果、给学生带来持续发展和动力的教育

An education achieving quality employment, fruitful innovation outcomes, and empowering students with enduring development

办学以来，平均每年就业率在96%以上，实习及就业于央视等电视台、广东工业城企业、腾讯、搜狐网、新浪网、奥美集团、中国中建集团、周大福、雅昌集团、华灿工场、中国天眼等各企业学生得到广泛认可，创业学生越来越多。有部分学生考取中央美术学院、清华大学、人民大学、北京理工大学、北京服装学院、英国皇家艺术学院、伦敦艺术大学、罗德岛艺术学院、萨凡纳艺术学院、芝加哥艺术学院、旧金山艺术学院等国内外一流艺术类大学研究生。2023年视觉传达设计国际班国外硕士录取率55%，环境设计国际班国外硕士录取率43%。学生参加国内外各类赛事达五千余人次，并获取各类奖项；例如在北京市高校创业大赛中荣获一等奖，在全国大广赛中连续多年荣获金银铜牌奖。

Since the academy was founded, the annual employment rate for graduates has exceeded 97%. Since GAD was founded, the annual employment rate for graduates has exceeded 97%. Internship and employment have been widely recognized by students such as in CCTV and other television stations, Guangdong Industrial City enterprises, Tencent, Sohu, Sina, Ogilvy & Mather Group, China Construction Group, Chow Tai Fook, Artron Group, Huacan Factory, China Eye of the Sky and other enterprises. More and more students are starting their own businesses. Some students have been admitted to the graduate schools in the first-class art universities at home and abroad such as the Central Academy of Fine Arts, Tsinghua University, Peking University, Renmin University, Beijing University of Technology, Beijing Institute of Fashion Technology, Royal College of Art, University of Arts London, Rhode Island School of Design, Savannah College of Art and Design, School of the Art Institute of Chicago, San Francisco Art Institute. In 2023, the acceptance rate for foreign masters from the international classes in Visual Communication Design and Environmental Design is 55% and 43% respectively. Over many years, more than 5000 students have participated in various competitions at home and abroad and won various awards such as the first prize in the Beijing University Entrepreneurship Competition and the gold, silver and bronze medals in the National Undergraduate Advertising Art Competition.

一个助力学生良好行为习惯养成、思想道德培育和综合素养全面提升的育人体系

Education system targeted at cultivation of sound habits, ethics and comprehensive development of students

学院以辅导员、班导师、学友导师和学生干部四支队伍引导帮助学生全面发展。以党团教育为主线，全面提升学生思想政治素质；以校内外志愿公益活动为载体，培养学生良好的社会责任感；以行为学分为约束，引导学生养成良好的行为习惯；以第二课堂学分为导向，鼓励学生全面提升个人综合素养。每学年都会有计划组织党团系列活动、一二·九合唱比赛、微电影大赛、社区文化建设、校内外公益服务等丰富多彩的有意义、有价值的文化活动。

GAD helps students to develop in an all-round way under the guidance of four teams: counselors, class tutors, alumni tutors and student leaders. GAD follows the Party and League educational guidelines as the main approach to comprehensively improving and strengthening students' ideological and political education; using voluntary activities on and off campus as a means to cultivate students' good sense of social responsibility; using behavioral credits to encourage students to develop good behavioral habits. Guided by extracurricular activities, students are encouraged to improve their overall personal qualities. Every year, there is a variety of meaningful and valuable cultural activities, such as a series of Party and Youth League activities, the December 9th choral competition, micro-film competitions, community cultural construction events, and on-campus and off-campus public service.